-
![]()
-
![]()
較 423 words / 信州大 還
- Adverfisement -
Eour bilion peckets of free tsuee/re distributed every yeayhn Japan. Tissue-pack
is a proven and inexpensive way tO adverHse. ①For a cost of as HtHe as \10 to 5
etyour message directlyfnto the hands of potential customers. 』か
cent Internet surV ey/Gf OVer 1 000 Japanese consumers/Z6 Percent said they accept
9 When asked 下 they look at the advertisement accompanying the tissues/ slighty
half6aid they either “definitely-look”_or “at least glance at" the advertisement. When
y respondents said they hoped.to fnd a coupom Gr Special offer. Yet others
very Japanese sense of obligation for having received a gift giving ansWers jjke
y Were so timdo have 時Si and 3t would be rude not to look.”
oncept of Hssue-Dack marketing/was indeed developed4 in Japan. It dates back/o the
hen Hiroshi Mori/the founder ofa PaPer-goods manufacturer Was sniffimg around
md demand/for paper products. Thinking everyonehas to 5 their nose, /
aimst public toilets vith no Bissues/Mori developed the machinery to fold
to ea5y-tO-| ocketsize packs. The new 生6人Cree marketed/only
gand wasnt 人 consumers.
stil the main markefor tssue-pack adverHsing//but the pracHce/is
OR257 A subsidiary company of Japanese trading giant Itochu
tissue-pack marketing/in New York/in 2005 and now offers it
8 certain group/ a company Sdverdeing a beauty product for
to 2 womenin their twenties when passing out the
le liketo receive free Neues/and passen 隊rsb6 SUtside
Ma Packz” an Intemet sales manager Natsuki Kobayashi
bad feelingand hurt the advertisers image/ so we insruct
who asks./
Count on a steady SuPply of free nose-wipes, the tissue-
th its biggest Hsere/the major consumer
Suppliers are reporting a 20
sill 8enerating something/
