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Im nearly all established democracies, television has become the preeminent mass medium
Television is a visual, credible and easily digested format which reaches almost every househod.
providing the main source of political information. Im election campaigns。for instance, the
teleyision studio has become the main site of batde. The candidates participate through appearing
on interviews, debates and talk show: merely appearing on television confers some status and
recognition on them.
Of course, the political significance of television goes far beyond elections. Huge numbers of
ordinary voters watch the evening news and it is here,( A ),that television has most infuence.
Through their assumptions about newsworthiness, editors resolve their daily problem of reducing
a day's worth of world events to ( 1 ) than 30 minutes on the evening news.
Because news programs focus on the exceptional, often negative, their content is always an
unrepresentative sample of events. For example, policy failures receive ( 2 ) attenton than
policy successes. Similarly, corruption is a story but integrity is not. Necessarily。 television is a
distorting mirror on the world. The more Compressed news coverage becomes,the ( 3
)
accurate the 征V lens is bound to be.
Despite the primacy of television it would be wrong to discount the political significance of
the second mass medium, newWspapers. Today,
Television tells us what h
in context.
