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Tiny smiling faces, // hearts, // a knife and fork, // or a clenched fist/ have become a
global language for mobile phone messages. // Successors to ancient hieroglyphics, ina
sense, // pictures of those emoji are now displayed in the Museum of Modern Art in New
York. //
Despite their almost universal presence,
they started in 1998 with one Japanese man//
a then 25-year-old employee of a mobile phone company called NTT DoCoMo, // who
created the first set of 176 emoji in one month, // as he rushed to make a deadline.
happened to arrive at the idea. // If I hadn't done it, // someone else would have," // said
Shigetaka Kurita, // who now is a board member of another technology company in Tokyo. /
âDigital messaging was just getting started, // so I was thinking about what was needed. //
Here was Kurita's challenge: // NTT DoCoMo's mobile Internet service at that time. //
named âi-mode," // limited messages to 250 characters, // which definitely called for some
kind of new tool to write quickly and easily. // "Japanese tend to be outstanding when making
the most of limitations. // It's a small nation filled with limitations," // said Kurita. // "We do
well at carrying out tasks within a framework, // rather than being given a free hand." //
In addition, // a message saying / "What are you doing now?" // could be threatening or
annoying.// Adding a smiling face, // however, // could calm the tone down. //
Kurita collected common images / including public signs, // weather symbols, // and
comic book style pictures. // Then, // with simple lines, // he made five faces // happy /
angry,/ sad surprised/ and puzzled. // A smiling happy face is still one of his favorites. //
Following i-mode's launch in 1999, // the emoji became an immediate hit in Japan. //
As we all know, // some visual images cross cultural gaps. // A drop of sweat rolling
down a cheek can represent anxiety in almost any culture. // So,
it was no surprise that
major Western enterprises like Apple or Google / soon made emoji a global phenomenon/
"Perhaps because of the popularity of the iPhone, // Apple's emoji style became extremely
influential, // to the point that when most people on this planet think of emoji, /// they bring to
mind Apple's," // said Jason Snell, // a technology journalist. //
Kurita doesn't care. // The dozen-member team that designed i-mode was making
something for Japan, // not for the rest of the world, // long before smartphones were
invented. // "Japanese are always too ahead of our time," / Kurita said. // "I think Galapagos
is OK. // It's cool" // he said, // referring to the name of the remote Pacific islands with
uniquely evolved animals, // used in Japan to describe its own insularity // "After all, / how
can Japan hope to win from the start as a global standard? // We always go ahead with our
own ways in Japan, // and then people abroad will see it as wonderfully Japanese." //
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