-
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-a
popular park, an electronics expert created the "deepest bin in the world
trash can rigged to emit an echo implying that each piece of garbage
plummeted before crashing far below. Other cans in the park attracted eighty
ゴミ箱を
pounds of trash each day; the deepest can attracted twice as much.
昔れているよ
Elsewhere, people were misusing recycling bins around the city, so DDB turned (17.
one bin into an arcade game. The game rewarded people who used the bin
correctly with flashing lights and points that were recorded on a large, red
たった
display. An average of just two people used most nearby bins correctly each
day; more than a hundred people used the arcade bin correctly each day.
ピカピカ光
画面に点
表示せ
正しく利用
人をたたえ
The campaign was wildly successful. The videos attracted a combined
total of more than thirty million YouTube hits, and plenty of online buzz. In
2010, DDB won the Cyber Grand Prix Lion at the world's largest advertising
festival an enormous honor bestowed on the "world's most celebrated viral
campaigns." Beyond industry plaudits, the campaign also changed how people
behaved. For a brief time, the people of Stockholm were slightly greener and
(d)
healthier.
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