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10
15
3
experimenting with music.
Scientists in an English university are
They want to know what music makes customers spend money.
What they did was to play different kinds of background music in
a restaurant. They watched carefully and recorded what happened.
They found that customers spent 22 pounds on average when
However, if they played soft, classical
music, customers spent over 24 pounds. That's 10 percent more!
they played pop music.
"According to our research, music does affect people's moods.
Classical music makes customers feel rich and sophisticated," says
10 Dr. Adrian North from the University of Leicester. "They then buy
luxury items, such as appetizers, desserts and coffee." Interestingly,
if there was no background music, the customers spent only 21
pounds on average. They spent less because they skipped some of
the luxury items.
5
レストランや喫茶店では音楽を流していますね。 あの音楽によって売上に変化はあるのでしょうか。
の科学者が実験を行いました。 その結果は...
POINTS
James Davis owns the restaurant where the scientists carried out
the research. "Sometimes I play what I like, not what the
customers like," he says. "After the research, I'll be more careful.
I'll use less pop music! Classical music is what I should play."
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平均して
☐ 1 本文の内容に合うように,次の (1)~(5) の()に入る最も適切な語句をそれぞれア〜エか
ら選びなさい。
(1) The scientists carried out the experiment in a (
7 university
restaurant
concert hall
(2) They played various kinds of (
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(3) Customers bought more (
7 salads
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(4) Customers bought (
research
研究
affect
影響する
sophisticated
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luxury
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when they heard classical music.
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