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Have you hcard he welLknown claim hat onl-7 pereent ofany spoken messageia還の3
1 sherieiel us that a fuN 93 pefeent ef any
message is communicared nonverbally/Tiis contcndon is 6f cours absGNute Rubbisi
Thc 7-pcrccnt formula is endorscd by many professional communicaton traincrs
They cell us that of hc 93 pcrcent figure refering to nonverbal Gommunicaton 53
pcrcenr is through body language and the Other 38 percent is through One GTNOice
T anndcd acommunicatons workshop recendy in 《siicdh the faeiitorl uite 9
cy mphasizcd ythese seadsdcs/ wasy to put it indelicatey dumbfounded9
Tchallenged her by asking "Do you mcan that if stood jn front ofithis class and spoke
yere consistent with my
rp in Chinse,&s jong aymy body language and tone of
rmessagey You would al understand me?9 She uecd all he communicadon Kils at her
command to virtually slap me down. /She supported hcr claims by quoting the research
done by the eminent psychology professor Albert Mehrabian。
The rest_of the class impresscd that this principle was being put fortn as the の7
resulr of a scientific study and not just as a myth or rumor。 nodded in agreement 1
acquiesced*。 remaining unconvinccd.
1 consulred my friend Google and did some research。 Yes。experiments were の7
conducted by Albert Mehrabian、 currcntly profcssor emeritus* of psychology at the
Universiny of California at Los Angcles. But thc rcscarch in qucstion was done in
3 1967.using one word at a ime to measure [yhat thc hstcncr beliced to be the fcchng of
he spcakerkndl determine iF the Istener hiked the spcaker The cxperiment was never
intended to measurelhow well the jkteners understood what the spcaker was nying Q
communicate.
Achrabian has published his work and findimgs in thc book Sicr AMesge。(On gz
his website、 Mchrabian states: “SAgr Afessgges contains a detailed discussion of my
indings on inconsistent messages QP feelings and atiitudes (and the relatve importance
Tam ob
beginning
Unformnaele
39
