高一上龍騰 英文 Unit8
【教科書】龍騰 第一冊B1
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📋筆記資訊:
科目: 英文
年級: 高一
段考: 上學期三段
單元: U8
科目版本: 龍騰
章節: Convenience Store - Where our wallets are always open
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Reading Selection familiar (adj) a familiarity (N.)(V) A+be+familiar with+ (2)事/物+be familiar to +人 (3)Familiarity breeds contempt Shappento be happened to 十人発生 鄢宇 t has probably happened to you before. The glass doors I 'F of the convenience store slide open invitingly*; you hear the familiar "Welcome!" and enter just to pick up one item. A few minutes later, you walk out with a whole bag *(which) 5 full of drinks, snacks, and other goodies* you never even There is no need to+V.沒有必要 It is thought of buying! It is unnecessary (not necessary to+V. There's no need to be embarrassed if you've experienced this sudden urge² to shop. Convenience stores use certain urge(N.)衝动 urgent (adj) urgency (N.) (1)urge+h+to+V (3). →+ be urged to +V. (control [resist(抗拒) (2) (feel Shave an urge to +V. (4.) urgent attention an urge to + V smessage need action
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鄢宇 strategy (N)策略 business strategy marketing strategy 1 management strategy Lesson 8 Convenience Stores: Where Our Wallets Are Always Open strategies to make you feel this way. One of these obey stick to 10 strategies is to follow the "eye level* is buy level" rule. The Cabide by more visible the products are, the easier it is for shoppers to notice and purchase them. Therefore, smart shop owners usually place their most profitable and popular -at one's eye level- items at the average shopper's eye level to make sure that 15 those items are most likely to be seen. Similarly, products be likely to +V. /可能 不可能 that are aimed at children, such as toys, are placed on lower targeted txt shelves so that younger shoppers will surely see them. visible (adj.) 入visibility (N) 能見度 invisible invisibility eg Baeteria are invisible to the naked eye. purchase (N) (Vt)購買(大量or貴) 1. make a purchase 2. purchasing power profit (N)利潤(Vt)有益於(vt)獲利 profitable(adj)有利可圖の turn a profit 獲利 2.nan-profit organization 3. profit from +N/beV/Ving by. likewise similar (adj)類似の,雷同の Similarly (adv.) I be similar to +N <to 2. bear some similarity in+N.在~方面類似 Main Customers Top 3 Popular Items 15-34- year-olds 2. hot food 3. beverages 1. tobacco 8 177
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鄢宇 display N展示 Vt.顯露 1.on display → on show impulse(N)衝动(2) impulsive (adj) shave feel an impulse to +V sact (impulse buying shopping (3). do things on impulse Another eye-catching* convenience store strategy is to promote impulse purchases of small, cheap items like are thus easily noticed and within quick reach. Special 2. firwork display 3.a display of emotion (1) laffection() 20 candy bars. These are displayed 10 near cash registers* and 在~範圍內 offer (N.) 贈品 ② 出價 ③ 提供 (vt)提供 (Vi)主动去 (1) offer th+ +物to人 offers, like "buy one, get one free," make such little service satisfaction (1) regular (2). Customer complaint "extras" even more attractive. Since customers¹² are lining line up-queue (stand (wait in line up at cash registers to pay for their things anyway, these cut in line 25 items can easily be grabbed and added to their shopping baskets on impulse. A third strategy is to make customers spend more time in stores so that they will spend more money, too. Studies the more long the more longer have shown that the longer people stay inside, the more ① 佔(某人)便宜②利用 30 products they buy. Shops take advantage 13 of this by setting up bar-style seating* or dining areas. Here, people 設立 178
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Lesson 8 Convenience Stores: Where Our Wallets Are Always Open
鄢宇
(alcoholic
{non-alcoholic
\can read the paper, hold a meeting, or just hang out.
Although these customers might start off with just a
beverage
grow+adj. growyoung
Shungry
impatient
beverage*, they often grow hungry over time. Eventually 14,
35 they end up purchasing more things like microwave dinners
and fruit packs.
fall into
eventual (adj.)
eventually (adv.) in the end
eg.1.Eventually, our hard work paid off.
2. The eventual outcome of the election
Surprised many people.
(2),
"I walk into the trap of +N/Ving
M陷阱
trap 比使受困
1.
1. {lat a trap PP# (3) tourist trap
To avoid falling into any of the traps 15 above, try to be
16
聰明~
more aware of the clever 17 strategies convenience stores
eg. a clever student
.e.g..
a clever device
{idea
use to get deeper into your pocket. If you can always
40 remember the tricks that shop owners use, you won't have
to worry about spending too much!
-Written by André Louw
aware(adj)意識到~的;瞭解~的
awareness (N.)(U
of+N/Ving
1. be aware that+S+V.
提升
2.raise awareness of /about+N/Ving
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