4 We created two versions of the menu. Half of the subjects saw a menu
that had the word "classic" highlighting the health boost option, whereas
the other half saw the health boost highlighted by the word "new." Then
our subjects made their choices.
6 As predicted, when the subjects were in the tidy room, they chose the
health boost more often almost twice as often
-
when it had the
"classic" label: that is, when it was associated with convention. Also as
predicted, when the subjects were in the messy room, they chose the
health boost more often more than twice as often when it was said to
-
be "new"; that is, when it was associated with novelty. Thus, people
greatly preferred convention in the tidy room and novelty in the messy
room.
O difference.
