Strangely enough, few of us even notice that there's a problem with the way
we shop - partly because weve adopted ways to survive in spite of the current
confusion and partly because we falsely assume that this confusion is inevitable.
People just don't get outraged i you tell them that they are buying the wrong
products for the wrong reasons or that these Wrong decisions ultimately cost
them tme, irritation, and money: they simply reply that “thafs the way things
29
aTe.
1. these wrong decisions result in their wasting of time and money and being
angered
2. these wrong decisions end up helping them spare time and money and
irritations
3. these wrong decisions make them, sooner or later, spend more time
deciding upon things to buy, irritating store clerks and end up buying
exDensive things
4. they eventually realize that the decisions they made were wrong after
Spending unnecessary time, angering store clerks, and wastimg money.
