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Lesson 3
Designed to Change the World
「プロダクトデザイン」というを聞いたことがありますか、人びとの暮らしに役立つ製品をデザインすることです。今、デザインの力での
の人びとの暮らしを変える取り組みまっています。
Design is not just what it looks like and feels like
Design is how it works.
Steve Jobs
1
We often say things like That dress has a nice design" or "This smartphone is cool"
text
このような
But when you say something is well designed, do you ever think about who it's designed for?
For example, a designer works hard to create an elegant design for a new car.
For consumers in advanced industrial countries, its beautiful appearance is important.
xit is
助動詞のあと
y not have
However, for poor people in developing countries, who make up the majority of the human race, the beauty of a car's design may i
同格のof
much importance in their lives.
only
"Ninety-five percent of the world's designers focus all of their efforts on developing products exclusively for the richest 10 percent) of the
V
0
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NPO
world's customers says Paul Polak, founder of a nonprofit organization that creates practical products for developing countries
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"Nothing less than a revolution in design is needed to reach the other 90 percent."
Nothing less than
「~以外の他にはない/さにそのもの」
9
He calls this new way of thinking about making products "Design for the other 90 percent."

ページ2:

不定詞
Today, some designers are starting to design products for "the other 90 percent," including billions of people who do not have regular
Somi + ―という圏もいる
access to the basic necessities of life, such as food, safe drinkable water, or shelter. The new designs directly address the problems that
for example
(instance.
they are facing and are improving their lives.
p.31
Get the Picture
1.
What is important for consumers in advanced industrial countries?
Beautiful appearance is.
2.
For whom do most of the world's designers create products?
They create products for the richest 10% of
the would's Custmers.
p.32
Get the Picture
3.
How are the new designs helping "the other 90 percent"?
It is directly address the problems
that they are facing and are improving
their lives.