ページ3:

Lesson 4
The 20-Second Rule
■ 「20秒ルール」を応用した商法とはどのようなものでしょうか。
Part 3
Pl
P2
Every day when Shawn returned home from work, the guitar was in front of him.
毎日
ショーンが常に帰ってきた時
He found it easy to pick up the guitar. He began to practice daily. The secret was to
ギターは彼の前にあった。
make it easy to practice the guitar. Before, Shawn disliked even the extra 20 seconds
その14
ギターを
Co take the guitar from the closet each day. But now, when the guitar was in front of
取り ◎余分なクロ秒でさえぎらっていた。しかし今
him, it was easy to practice playing. Without the additional 20 seconds of work,
彼の前にあるので
余分な20秒の仕事なしで
playing the guitar became easy! Shawn called this the "20-second rule."
ギター弾
果になった
The following may not be exactly what Shawn had in mind when he came up with the
ショーンはこれも20秒ルールと呼んだ
次のことは彼が20秒
P3
20-second rule. But it's clear that companies understand this rule and cleverly use it
ことではないかもしれながしかし、会社がお金を稼ぐためにこのルールを推レイかしく
to make money. For example, a company may offer a “free month's trial." When the
っていることは明確だ使えば無料お試した を提供してるかもしれない30日が
30 days end, the service will continue, but with a money payment, unless the customer
紙を出さなければ
calls or writes to deliberately stop this service. It may take 20 seconds or more to call,
続きお金の支払を伴う
20秒あるいはそれ以上かか
so most people do not bother. The easiest thing is to do nothing and continue the
終わった時 to deliberately stop this service. It m
たから人々はわざわざしないそれは楽だと思わないし、サービスを続ける
service.

ページ4:

Lesson 4
The 20-Second Rule
14 常生活の中で 「20秒ルール」はどのように役立てられるでしょうか。
Part 4
522
PL
P2
P3
Shawn now knew that he could transform his habits by using the 20-second rule.
ショーンは20種ルールを使わりに名標を買えることが出来な
For instance, Shawn watched television for four to five hours daily. He wanted to
彼は
例えば、ショーンは毎日45時間テレビを見ていた
spend less time with the television and more time exercising, reading, and being with
時間を
friends. So what did he do? He removed the batteries from his TV remote control and
したからだからイクイクイクはテレビのリモコンから電池を取り除いて
put them in a drawer in a different room.
違う部屋の引き出しにしまった
Shawn soon found he began to spend less time watching television. If he wanted to
もし彼が見たければ
watch, he had to spend 20 seconds to get the batteries for the remote control. Instead,
覚やさなければならなかっ その代わり
リモコンにも入れるために2.0の時
he chose other activities, like walking, reading, or talking with friends.
彼は歩くこと読むこと友達と話すことのような
You, too, can utilize the 20-second rule to your lasting advantage. Just as Shawn did,
あなたもずと続くお米のために30秒ルールを活用することが出来る
ちょろとショーンがやったように
you can use it to help yourself form a good habit. On the other hand, you can also use
自分自身が良い習慣を作るのを助けるためにそれを活用できるそれとは反対に、あなたもこのルールを
this rule to help yourself break a bad habit.
使えば、悪い習慣を懐すのも助ける